Logic Of The Day: 19.07.2019.

Why Personal Branding Is More Important Than Ever.
Whether you’re an employee or entrepreneur, cultivating a personal brand has become more important than ever. One reason is that it is more popular for recruiters to use social media during the interview process.


According to a 2018 Career Builder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.

Personal branding is also beneficial from the employer’s perspective. Companies should encourage employees to build strong personal brands because it’s good business. When employees are allowed to represent their company at conferences or events, they are not only developing themselves but also providing the organization more exposure. Employees can help acquire new customers and retain existing ones when they are viewed as trustworthy thought leaders.

As a result, workers need to be able to clearly communicate who they are and what they do to stand out to prospective clients and employers. If you aren’t effectively managing your online reputation, then you run the risk of losing out on business.

~ Caroline Castrillon (Why Personal Branding Is More Important Than Ever)

© Logic Consult
"The Career Growth Team"

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