Logic Of The Day: 11.10.2018.

There Has To Be A Market Demand.
In No BS Wealth Attraction, Dan Kennedy attacks the follow your passion mantra in a hilarious way:

I like to lie in a hammock, eat pizza, and bet on horses. I have yet to find anybody who will pay me for this. My passion can multiply and nobody will pay me. Businesses have to be market driven.


If your passion doesn’t intersect with some sort of need in the market that people are willing to pay for, you’re not going to get rich or make a living from it. That being said, if you hate what you’re doing, but there’s a market need, that’s probably not going to make you rich either.

(Although, there are probably a few rich investment bankers who hate their jobs and their lives). It’s hard to show up as the best version of yourself when you can’t stand how you spend your days.

Follow your passion has been such a repeated mantra of personal development and entrepreneurship that it’s now become a cliche. Passion follows engagement and meaning follows mastery.

Don’t follow your passion. Find a market need that you can satisfy and fill it.

Excerpts From The Article; 7 Hard Truths About Building a Creative Career By Srinivas Rao.

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