Logic Of The Day: 20.04.2018.
People buy things that make them feel good. We make buying decisions emotionally, then backwards rationalize with logic. That’s why branding is so important.
Branding is why practically everyone living in Asia wants to come to the US, but everyone in the US wants to live on a beach in Thailand.
Branding is why we still tell kids to go to a good college, even if they don’t need a degree.
Branding is why we’re happy to pay 10 times extra for a white T-shirt with a logo on it.
At some point, we’ll all have to deal with something that throws us off track in our careers. Maybe office politics makes us want to slap the “snooze” button every morning and never get out of bed. Maybe a recession hits and we have to take a massive pay cut. Maybe our company goes under and we get laid off.
But people who have built big personal brands and their own audiences have virtually no problems bouncing back. They’ll always be getting phone calls from companies. They’ll always be getting new opportunities thrown at them.
The best way to build a brand is by getting exposure as much as you possibly can.
“Exposure is leverage.” — Gary Vaynerchuk.
~Excerpts From The Article; 4 Steps To Building A Dream Career By Raghav Haran.