Cover Letters; An Important But Underutilised Marketing Tool.
Cover Letters; An Important But Underutilized
Marketing Tool.
The Cover Letter
allows you to target the job and the employee in a very specific way, leaving
the resume to market your skills, qualities and experience as a part of the
bigger picture. Your resume then needs less tweaking with each application
because the Cover Letter, which must be different each time does that for you.
A Cover
Letter is an introductory page about the particular candidate's profile, history and
why he/she should be considered for a job interview and possibly the job
itself. A Cover Letter is meant to be a selling document to the prospective
employer or interviewer, explaining why he/she should be considered for the
job.
Key to note
about Cover Letters is that it is always open to adjustment and change,
constantly changing to each job application. Cover letters are job specific and
should highlight important details in relation to the job being applied for. Simply
put, for each job function, level, type or specification a cover letter must
show candidates required skills, experience and interest and why he/she
deserves to be called up for an interview or considered for the job proper.
Here are
some points about Cover Letters to note:
1. A Cover
Letter should be quick, sharp, concise, precise and ambiguous.
2. A Cover
Letter should be formal and professional stating facts than opinions.
3. A Cover
Letter must highlight your strong points and skills and why you are needed for
the job you are applying for.
4. A Cover
Letter should be definitive rather than speculative.
5. A Cover
Letter should be viewed and written as a selling document with the aim of
creating reader ( Interviewer) action and conversion ( job interview invite) .
6. A Cover
Letter shows you are valuable, literate, unique, experienced and enthusiastic for
a job role in an organization.
A Cover
Letter is a first impression document that lodges in the mind of an employer,
making it one of the most critical components for getting noticed. Research suggest
that employers favour Cvs that are accompanied by a Cover Letter (MichealPage.co.uk).
A Cover Letter is a Selling Document, take it upon yourself to see it achieve
that aim of selling and conviction.
Contact us
for your Cover Letter in any job field and level. We Got You Covered!!!
Image
Credit: Wikihow.
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